Meet Brian Edwards, PCC
Executive & Peak Performance Coach
Helping leaders and professionals find clarity in complexity.
How It Started
My career has always been about navigating complexity — first as an employee inside large organizations, and now as a coach helping others lead and thrive within them.
I started at Bank of America at 16, working as a teller while learning the unspoken rules of corporate life. Over the next decade, I grew up in that system — from customer-facing roles to back-office support functions — and saw firsthand how difficult it can be to create change inside an organization that large. I was often the one helping others interpret the changes coming their way, making sense of the documentation and direction we were given. Over time, I began working more closely with internal transformation efforts, coaching banking center leaders across the nation as they navigated major shifts in how the organization operated.
“Real change doesn’t happen through policy — it happens through people who are willing to adapt, learn, and grow.”
Evolving Through Experience
After more than a decade in financial services, I moved into consulting with Accenture, working across industries including technology, financial services, and insurance. Those years broadened my view of how different organizations function — and how similar their challenges really are.
From there, I joined Salesforce when it was a fast-growing company of about 7,500 people and stayed through its explosive expansion to nearly 85,000. I began as part of a small change-management team of two and eventually grew into a role leading a team of change managers, as well as matrixed project teams driving company-wide transformation. That experience taught me a lot about what it takes to lead teams through constant change — especially when even the team itself doesn’t stay the same.
The Shift to Coaching
Along the way, I discovered that my own strength lies in helping people find clarity in chaos. My superpower is getting to the root of a problem quickly, seeing it from multiple angles, and helping clients act decisively — even when it’s uncomfortable.
My coaching combines behavioral science, leadership theory, and real-world organizational insight. I earned my master’s degree in Leadership and Organizational Development and completed my formal coach training at the University of Texas at Dallas, Naveen Jindal School of Management — one of the nation’s top-rated business schools — where I was trained to uphold the highest ethical and professional standards in my practice.
I’ve partnered with leaders and organizations across industries — from tech to healthcare to financial services — and currently serve as a coaching partner with BetterUp and Slate Advisers.
The Human Side
After more than a decade in financial services, I moved into consulting with Accenture, working across industries including technology, financial services, and insurance. Those years broadened my view of how different organizations function — and how similar their challenges really are.
From there, I joined Salesforce when it was a fast-growing company of about 7,500 people and stayed through its explosive expansion to nearly 85,000. I began as part of a small change-management team of two and eventually grew into a role leading a team of change managers, as well as matrixed project teams driving company-wide transformation. That experience taught me a lot about what it takes to lead teams through constant change — especially when even the team itself doesn’t stay the same.
The Human Side
For most of my professional life, I lived with undiagnosed ADHD. I didn’t know that the chaos I often created for myself was something I could learn to manage — but I figured out how to adapt, build systems, and keep moving forward. That experience taught me resilience and empathy — two qualities that now define how I coach.
When I finally received my diagnosis, it connected so many dots. It also sparked a deeper curiosity that led me to pursue additional training in coaching individuals with ADHD — not only to better understand myself, but to better support others navigating similar challenges.
When I’m not working with clients, I’m usually indulging my curiosity in other ways — pretending to be a jack-of-all-trades while fixing whatever ails my 100-year-old home. In the winter, you’ll find me skiing; in the summer, surfing; and when I can’t do either, I’m out walking with my two dogs. And when it’s time to unwind, I can’t get enough of a good psychological thriller.
I’ve learned that leadership — and life — aren’t about perfection. They’re about awareness, adaptability, and growth. My own journey keeps me grounded in that truth every day.
Curious about what it’s like to work together?
Let’s schedule a complimentary, no-pressure conversation to see whether coaching feels like the right fit.